Task 20 - Audience Research 2

Task 19 - Audience Research 1

Task 18 - Advertisement Research

Task 17- Record Label Research

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  Polydor is a record label which is based in the UK and is owned by Universal music group, it was originally an independant label established in 1924 and was later sold to EMI in 1949 their biggest artist signing was slade in 1970.
  
  Some examples of well known artists which are signed to polydor are:
• La roux
• Ms. Dynamite
• The Saturdays
• Girls aloud
• Cheryl Cole
• Miley Cyrus
• The Black Eyed Peas
• 50 Cent
• Weezer
• SnoopDogg
• Busta Rhyme
• And many more.
  
  
  
  
  
  
  
  
  
  
  
  Relentless Records is a UK based record label which distribitues pop and rock music, it is owned by EMI and virgin records.

The first record they signed was Rewind by artful dodger ft craig david, the signing of this record almost brought instant fame for the record label.

SoSolid Crew and Rolldeep are two well known groups who are signed to relentless records as well as joss stone who use to be signed to them.

Task 16 - Genre research: Garage album covers

Task 15 - Conventions of a Garage music video

From studying garage music videos i have gathered that they generally contain:

- Lip syncing

- Long shots of dancers

- Low key lighting

- A variety of clothings

- Montage editing

- Cuts mainly on the beat

- A wide selection of camera shots

- Close ups to show the artists

- A Story with no meaning being shown.

- Video does not represent lyrics

Task 14 - Analysis of 5 Garage Music Videos

Task 13 - Garage Moodboard

Task 13 - Screamo Moodboard And Annotations

Task 12 - Low Budget Music Video Analysis

The Macabees - X-ray

Task 11 - Goodwins theory

Task 10 - Vernallis Theory

Task 9 - Bordwell and Thompsons Theories of Editing

Task 8 - Conventions of a music video

The conventions of a music video are the elements in which are more commonly seen in music videos throughout different genres however the genre can make an impact on which conventions will be included in the video.

• Close ups of vocalist and the band members playing instruments, this is to show to the audience that they are not fake and perform themselves.
• Long shots of the band as a group or a single artist accompanied by dancers
• The outfits fit the conventions of the genre such as tattoos and long hair for metal
• High key lighting and low key lighting depending the genre to build the mood to help express the lyrics
• lip syncing
• cuts to the beat to make the video go smoother and not seem distorted.
• There may be a narrative but the concept is more important.
• The music video does not have to act out the lyrics however we as an audience are sometimes hinted or given a suggestion about what is happening.
• three to four minutes long
• Genre

Task 7 - Analysis of Rock Videos (3)

Task 6 - Analysis of Rock Videos (2)

Task 5 - LostProphets - Rooftops

Task 4 - Analysis Of Lady Gaga - Pokerface

Task 3- Ellie Goulding - Starry Eyes

Task 2 - B.o.b. Ft Hayley Williams - Airplanes

Task 1 - Brief

I have been asked to create a promotional package to help advertise the release of an album, it will include a promotional video and i have to pick 2/3 options:

• Website Homepage
• Album cover
• Magazine advertisement