Task 8 - Conventions of a music video

The conventions of a music video are the elements in which are more commonly seen in music videos throughout different genres however the genre can make an impact on which conventions will be included in the video.

• Close ups of vocalist and the band members playing instruments, this is to show to the audience that they are not fake and perform themselves.
• Long shots of the band as a group or a single artist accompanied by dancers
• The outfits fit the conventions of the genre such as tattoos and long hair for metal
• High key lighting and low key lighting depending the genre to build the mood to help express the lyrics
• lip syncing
• cuts to the beat to make the video go smoother and not seem distorted.
• There may be a narrative but the concept is more important.
• The music video does not have to act out the lyrics however we as an audience are sometimes hinted or given a suggestion about what is happening.
• three to four minutes long
• Genre